1: COMMIT to your business, believe in it more than anybody
RULE 2: SHARE with your associates, and behave as a servant leader
in a partnership.
RULE 3: MOTIVATE your partners, think of new and more interesting
ways to motivate and challenge them.
RULE 4: COMMUNICATE everything you possibly can to your partners.
The more they know, the more they'll
understand. The more they understand, the more they'll care.
RULE 5: APPRECIATE everything your associates do for the business.
Nothing else can quite substitute a few
well-chose, well-timed, sincere words of praise.
RULE 6: CELEBRATE your successes.
RULE 7: LISTEN to everyone in your company, and figure out ways to
get them talking.
RULE 8: EXCEED your customer's expectations.
RULE 9: CONTROL your expenses better than your competition. This is
where you can always find the competitive
advantage. You can make a lot of different mistakes and still
recover if you run an efficient operation.
RULE 10: SWIM upstream. Go the other way. Ignore conventional