Sam Walton's 10 Rules

RULE 1: COMMIT to your business, believe in it more than anybody else.

RULE 2: SHARE with your associates, and behave as a servant leader in a partnership.

RULE 3: MOTIVATE your partners, think of new and more interesting ways to motivate and challenge them.

RULE 4: COMMUNICATE everything you possibly can to your partners. The more they know, the more they'll
understand. The more they understand, the more they'll care.

RULE 5: APPRECIATE everything your associates do for the business. Nothing else can quite substitute a few
well-chose, well-timed, sincere words of praise.
RULE 6: CELEBRATE your successes.

RULE 7: LISTEN to everyone in your company, and figure out ways to get them talking.

RULE 8: EXCEED your customer's expectations.

RULE 9: CONTROL your expenses better than your competition. This is where you can always find the competitive
advantage. You can make a lot of different mistakes and still recover if you run an efficient operation.

RULE 10: SWIM upstream. Go the other way. Ignore conventional wisdom.

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