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Sam Walton's 10 Rules

RULE 1: COMMIT to your business, believe in it more than anybody else.

RULE 2: SHARE with your associates, and behave as a servant leader in a partnership.

RULE 3: MOTIVATE your partners, think of new and more interesting ways to motivate and challenge them.

RULE 4: COMMUNICATE everything you possibly can to your partners. The more they know, the more they'll
understand. The more they understand, the more they'll care.

RULE 5: APPRECIATE everything your associates do for the business. Nothing else can quite substitute a few
well-chose, well-timed, sincere words of praise.
RULE 6: CELEBRATE your successes.

RULE 7: LISTEN to everyone in your company, and figure out ways to get them talking.

RULE 8: EXCEED your customer's expectations.

RULE 9: CONTROL your expenses better than your competition. This is where you can always find the competitive
advantage. You can make a lot of different mistakes and still recover if you run an efficient operation.

RULE 10: SWIM upstream. Go the other way. Ignore conventional wisdom.


It's not what is poured into a student, but what is planted.

Linda Conway


If people did not do silly things, nothing intelligent would ever get done.

Ludwig Wittgenstein


Learning is not a spectator sport.



Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and move forward with your life. Remember that fear always lurks behind perfectionism.

David M. Burns


Label on a child's Superman costume: Wearing of this garment does not enable you to fly.